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Estimated reading time: 3-5minutes “Do not confine your children to your own learning, for they were born in another time.”– Chinese proverb 1) Your location is preventing growth Scenario: Let’s put yourself in your potential Client’s shoes. They receive your email campaign for an excellent course that you are providing. Said course is going to be offered for 2 days in New York. Potential Downfalls: Your Client lives in California, and would have to fly across the country

1) Know who your target audience is Creating an online course is just like starting a business: You need to figure out WHO loves what you’re doing and find a way to better SERVE them through your online course.Perhaps you already offer offline courses in the classroom environment? Think about who you’re currently offering these courses to. Put yourself in the shoes of the end-user. For example, what skills would they hope to learn during your